2017/18
27600 - Essences of Management
450 - Degree in Marketing and Market Research
Basic Education
5.3. Syllabus
UNIT 1.-THE COMPANY. CONCEPT AND THEORY
1.1 -.The company as an economic agent
1.2 -.Management theories
1.3 -. Company models. A company’s internal resources
1.4 -. Types of companies
UNIT 2.-THE COMPANY AND THE ENVIRONMENT
2.1 -. Introduction
2.2 -. Analysis of the general environment
2.3 -. Analysis of the specific environment
2.4 -. Market Study
UNIT 3.- PHYSICAL, TECHNICAL AND TECHNOLOGICAL RESOURCES MANAGEMENT
3.1 -. Introduction
3.2 -. Types of production processes
3.3 -. Revenue and cost structure
3.4 -. Localization and distribution of plants
3.5 -. Planning, scheduling and project control
3.6 -. Supply Management
UNIT 4 -. FINANCIAL RESOURCES MANAGEMENT
4.1 -. Introduction
4.2 -. Financial markets and the company
4.3 -. Management of investment resources
4.4 -. Management of funding resources
UNIT 5 -. MANAGEMENT PROCESS
5.1 - The employer. Approaches and concept
5.2 -. The management process
5.3 -. Decision making in the managerial process
5.4 -. Human Resources Management
5.5.-. Practices and policies of Human Resources